One of the world’s largest cosmetics firms, L’Oréal, has received accreditation for two of their products based on their manufacturing processes. The products, a shampoo and a conditioner, were awarded the Silver Standard Cradle to Cradle® accreditation, from MBDC, a company which was created to champion better business practises and co-founded by architect William McDonough, who co-authored Cradle to Cradle: Remaking the way we make things.
L’Oréal’s Biolage R.A.W shampoo and conditioner were tested on a range of factors including, the materials used, water usage in producing the project, and more traditional measurements around energy use and carbon impact.
“Both products have been optimised for the biological cycle, meaning that they are nutrients for the Earth, food for organic, biological systems,” Jay Bolus, President of Certification Services at MBDC told Innovators Mag.
Earlier this month, L’Oreal announced a new working partnership with waste and water management company SUEZ to work towards reducing emissions and introduce new circular economy business practices, though the specifics have yet to be detailed.
The positive design breakthrough for these L’Oreal products may only be a small step for a large company with an enormous range of product lines, but it is a step forward. Moreover, it contributes to an increasingly prevalent narrative, where the transition towards circular economy models is being led by the business opportunities associated with more restorative and regenerative approaches.
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